Case Study
4Front Construction.
4Front Construction approached us with a clear objective: to modernise their digital presence and better represent the scale and quality of their work.
A New Brand and Website to Reflect 4Front's Quality.
4Front have over 20 years of expertise in delivering high-quality building projects across sectors, but their existing website wasn't doing them justice. The quality and reliability of their work needed showcasing in a modern, easy-to-use website.
Modernising a Digital Presence.
We began with an in-depth discovery phase to truly understand 4Front; by discussing their company values, ideal customers, and their growth ambitions, we could ensure we were all aligned from the outset.
Communicating Credibility & Confidence.
Our goal was to create a brand and website that reflected both 4Front’s expertise in construction and their forward-thinking ethos. Subtle geometric lines and structured grids were used throughout the design to echo architectural precision and the orderliness of construction. The 4Front Construction redesign transformed a dated website into a powerful digital presence that positions the company as a trusted, forward-thinking leader in construction.
Making Construction Feel Contemporary.
The result was an modernised, easy-to-use website that the customer was truly proud of. The new 4Front site achieved 3 primary objectives:
- Stronger brand perception - 4Front's refreshed identity now aligns with the company’s professionalism and quality of work.
- Improved usability - Simplified navigation and responsive layouts improved user journeys on all devices.
- Increased enquiries - Clear calls-to-action and structured service pages made it easier for potential clients to get in touch.
