Case Study
Luna Pod approached us ahead of their official launch with an exciting vision — to introduce a new generation of sustainable, UK-built glamping pods.
With the glamping industry growing rapidly, Luna Pod needed a modern, trustworthy, and aspirational online presence that would resonate with both business owners and hospitality operators looking to invest in quality accommodation solutions. The site needed to balance lifestyle appeal with technical credibility.
We partnered with the Luna Pod team from the ground up — defining their visual direction, tone of voice, and digital structure. Our approach focused on storytelling through design, blending natural textures, minimalist structure, and inviting imagery to create an experience that feels both premium and personal. We designed and developed a website that introduced the Luna Pod range, showcased their unique selling points, and guided visitors through the decision-making journey — from curiosity to enquiry.
The design uses full-width imagery of pods in natural environments, combined with subtle overlays and geometric framing inspired by pod architecture. Custom iconography highlights key benefits such as: “Eco-Friendly Build”, “Fully Insulated Interiors”, and “Turnkey Design Solutions”. Hero imagery instantly communicates quality and comfort — a pod nestled in nature, bathed in natural light. Below, a benefits section clearly explains what makes Luna Pod different: eco-conscious design, fully fitted interiors, and custom build options.
The new Luna Pod website successfully launched a premium digital presence for a brand-new entrant in the UK glamping market. The brand now stands out with a cohesive identity that balances eco-values, luxury, and craftsmanship. Within the first weeks of launch, Luna Pod received increased traffic and quality enquiries, with users praising the site’s clean design and easy navigation. The new brand and website positioned Luna Pod as a credible, high-quality partner for glamping operators and landowners seeking turnkey accommodation solutions.
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This is a practical guide for organisations planning a new website, walking them through the process from start to finish.